Product Updates AdEx Alpha Unveiled: Setting the Stage for AI-enabled Advertising AdEx Alpha debuts, setting a foundation for AI-enabled advertising with enhanced account management, streamlined campaign creation, and precise analytics. Read more Apr 30, 2024 5 min read
Product Updates Optimizing Targeting and Budget Allocation with AI Learn how we plan to harness the full power of AI specifically to optimize targeting and budget allocation for the AdEx ad platform. Read more Apr 23, 2024 3 min read
Product Updates Featured AdEx Embracing AI to Elevate Digital Web3 Advertising Examine how AdEx intends to incorporate and leverage AI for campaign optimization to advance digital advertising to new heights. Read more Apr 9, 2024 2 min read
Product Updates Origins and Utility of the ADX Token Explore the origins and utility of the ADX token, which serves to unify different elements of the AdEx platform and plays a central role in shaping the advertising landscape. Read more Apr 3, 2024 3 min read
Product Updates Development Update March 2024 As we approach the eagerly awaited launch of AdEx in Q2 of 2024, we're excited to share an update on our recent advancements. Read more Mar 6, 2024 3 min read
Product Updates AdEx Presents Invictus RPC AdEx will use Invictus RPC - a reverse proxy for Ethereum/EVM RPC providers developed in-house. Read more Feb 28, 2024 2 min read
Product Updates The AdEx Ambassadors Program Is Here Announcing the AdEx Ambassadors program - an opportunity for like-minded individuals to join us in revolutionizing the advertising industry and expanding the AdEx ecosystem. Read more Feb 21, 2024 2 min read
Partnerships AdEx Partners with Epom SSP AdEx and Epom's strategic alliance marks a new era in Web3 advertising, bringing together the best of Web2 and Web3 advertising technologies. Read more Feb 7, 2024 2 min read
Product Updates Featured AdEx Introduces a Zero Knowledge Targeting Engine AdEx announces a zero-knowledge targeting engine that is pivotal in the AdEx platform. Addressing concerns about user privacy, reliance on cookies, and lack of user engagement, AdEx ZK is a comprehensive solution to key challenges in the digital advertising landscape. Read more Jan 23, 2024 2 min read
Partnerships AdEx Teams Up with Eskimi SSP Exciting news unfolds as AdEx unveils a strategic collaboration with Eskimi, a prominent Supply-Side Platform (SSP). This partnership is a key milestone in our dedication to extending Web3 advertisers' reach to a previously untapped audience. Read more Jan 11, 2024 2 min read
Product Updates Featured AdEx 2024 Roadmap The AdEx's 2024 roadmap outlines major milestones, including the launch of the new AdEx platform, AI-powered campaign optimization R&D, introducing Zero-knowledge privacy-preserving targeting engine, enhanced ADX staking, and the formation of key partnerships. Read more Dec 20, 2023 5 min read
Product Updates AdEx in 2023: A Year of Evolution In 2023, AdEx redefined Web3 advertising with strategic moves like becoming a demand-side platform, extending ADX staking rewards, updating the platform's UI, and collaborating with major SSPs to offer diverse ad spaces. Read more Dec 14, 2023 4 min read
Product Updates Development Updatе: AdEx v5 Smart Contracts Launch As we gear up for the big launch of the AdEx platform in early 2024, we're excited to provide you with our final development update for this year! In the upcoming version, AdEx protocol v5 introduces significant advancements, particularly in smart contracts and utilizing the innovative OUTPACE technology. This development Read more Dec 6, 2023 3 min read
Product Updates AdEx Development Update October 2023 Explore the advancements in the AdEx platform development as we transition towards becoming a demand side platform and working with programmatic ads. Read more Oct 17, 2023 2 min read
Product Updates The Strategic Repositioning of AdEx: A Spotlight on Advertisers Within this article, we will explore the strategic decision we've made to transition into a demand-side platform (DSP) and delve into the various transformations accompanying this decision. Read more Aug 29, 2023 4 min read
Product Updates AdEx Rebranded: Fresh New Look, Dedicated Website! We are proud to announce that the new AdEx dedicated website is here: with a new logo and a fresh look! Check it out now. Read more Aug 2, 2023 3 min read
Product Updates ADX Staking Proposal: Extending Rewards and Token Burn Approved With the latest governance vote, the AdEx community has decided to extend staking rewards distribution by burning 2 million tokens from the treasury and halving the staking rewards. Read more Jul 28, 2023 2 min read
Product Updates Featured Ambire AdEx 2023 Roadmap Ambire AdEx outlines its 2023 roadmap, focusing on streamlining web3 display advertising. The plan includes a shift towards an advertiser-focused marketplace, a dedicated solution for running OpenRTB auctions on public validators, and a focus on advertising web3 products and brands. Read more Jan 26, 2023 3 min read