The AdEx Blog

The AdEx Market is here!

Product Updates

The AdEx Market is here!

AdEx unveils the Market, a key component of AdEx v4.0, now open-sourced. It records all valid campaigns, enabling publishers and advertisers to interact freely and trade ad space without middle parties.

Mar 29, 2019 1 min read

Introducing OUTPACE: Off-Chain Unidirectional Trustless Payment Channels.

Product Updates

Introducing OUTPACE: Off-Chain Unidirectional Trustless Payment Channels.

Discover OUTPACE, a unique payment channel system designed to minimize on-chain transactions and enable micropayments.

Jan 31, 2019 5 min read

Events We Are Attending in Q1 2019

Events

Events We Are Attending in Q1 2019

AdEx will attend multiple Q1 2019 events, with CEO Ivo Georgiev speaking at ETHCC and CMO Vanina Ivanova at MTEX. The team is also sponsoring ETHParis hackathon and participating in others.

Jan 25, 2019 2 min read

The AdEx Protocol Recap [Updated Roadmap Inside]

Product Updates

The AdEx Protocol Recap [Updated Roadmap Inside]

AdEx is making solid progress with its protocol, advancing faster than expected. This article provides an update on the development and business roadmap, detailing the upcoming features and improvements.

Jan 23, 2019 2 min read

ADX Tokens Added to Trust Wallet

Partnerships

ADX Tokens Added to Trust Wallet

AdEx announces the addition of ADX tokens to Trust Wallet, a secure multi-currency wallet that supports all ERC20/ERC223/ERC721 tokens. Following its acquisition by Binance, Trust Wallet has begun listing all tokens available on Binance, with AdEx among the first.

Jan 14, 2019 1 min read

AdEx Teams Up with Web3 Foundation for a Collaboration

Partnerships

AdEx Teams Up with Web3 Foundation for a Collaboration

AdEx is collaborating with the Web3 Foundation, an organization dedicated to advancing the state of the blockchain and the decentralized web. This partnership aims to foster innovation and development in the blockchain space.

Dec 27, 2018 2 min read

Announcing the AdEx Registry, ADX Staking, Part 1

Product Updates

Announcing the AdEx Registry, ADX Staking, Part 1

The AdEx Registry allows publishers and advertisers to appoint publicly available validators for their campaigns, eliminating the need for them to run their own validator nodes. Stake ADX to gain exposure and earn validator fees.

Dec 20, 2018 3 min read

Ameen Soleimani Joins the AdEx Advisory Board

Partnerships

Ameen Soleimani Joins the AdEx Advisory Board

Ameen Soleimani, known for his work in blockchain and the adult entertainment industry, has joined the AdEx Advisory Board. His expertise will contribute to AdEx's development, strategy, and adoption.

Dec 17, 2018 1 min read

AdEx Protocol Update 2: Specification, OUTPACE, Reference Implementations

Product Updates

AdEx Protocol Update 2: Specification, OUTPACE, Reference Implementations

AdEx Protocol introduces OUTPACE for direct micropayments between advertisers and publishers, bypassing on-chain transactions. The full AdEx protocol is now documented, marking a significant milestone.

Dec 12, 2018 1 min read

Dean Eigenmann Joins AdEx in an Advisory Role

Partnerships

Dean Eigenmann Joins AdEx in an Advisory Role

Renowned blockchain expert Dean Eigenmann has joined AdEx as an advisor, leveraging his expertise for code review and updates to the AdEx white paper. His unique perspective bolsters the project.

Nov 19, 2018 1 min read

Come talk to us at Devcon4!

Events

Come talk to us at Devcon4!

The AdEx team will be present at Devcon4 in Prague. Visitors can discuss our revised protocol, learn about our layer 2 scalability solution, and see a demo of our dApp. Plus, grab some cool AdEx merchandise!

Oct 29, 2018 1 min read

AdEx Protocol update: Ethereum, Cosmos and Polkadot implementations

Product Updates

AdEx Protocol update: Ethereum, Cosmos and Polkadot implementations

AdEx Protocol is now implemented on Cosmos and Polkadot, while continuing to run on Ethereum. This expansion enhances scalability and flexibility, promising improved user experience and broader adoption.

Oct 15, 2018 2 min read

AdEx Protocol Update

Product Updates

AdEx Protocol Update

AdEx is making solid progress towards releasing the AdEx Protocol, a universal protocol for blockchain-based advertising. The Ethereum implementation is almost ready and currently undergoing audit.

Sep 26, 2018 1 min read

Upcoming Events We Are Attending

Events

Upcoming Events We Are Attending

This article provides a list of upcoming events that AdEx will be attending. Join us at these events to learn more about our vision and engage with our team.

Aug 29, 2018 3 min read

AdEx Supports ETHBerlin

Partnerships

AdEx Supports ETHBerlin

AdEx is sponsoring and taking part in ETHBerlin, an offshoot of ETHGlobal, a major Ethereum hackathon series. This event will help enhance the AdEx dApp through interaction with Ethereum developers.

Aug 8, 2018 1 min read

Ambire AdEx's first birthday

Product Updates

A Year of AdEx Network: Where Are We Today

A year after the AdEx Network token generation event, we look back at our journey. From building a decentralized ad network to executing the first real-world application of blockchain in advertising, we've come a long way.

Aug 1, 2018 4 min read

AdEx Joins the Digital Future Council

Partnerships

AdEx Joins the Digital Future Council

AdEx CEO, Ivo Georgiev, is a founding member of the Digital Future Council. This think tank aims to bridge the gap between media, advertising, and technology, fostering innovation and technological advancement in the advertising industry.

Jun 26, 2018 2 min read

How AdEx Prevents Ad Fraud

Insights

How AdEx Prevents Ad Fraud

AdEx tackles ad fraud using transparency, decentralization, and traditional methods, including click fraud prevention via throttling, IP-based blacklists, and cryptography-based solutions under development.

Apr 24, 2018 2 min read