The AdEx Blog

Events

AdEx at DappCon Berlin: Recap

The AdEx team attended DappCon24 and hosted a Web3 marketers drinks & meet up event - find out more about what we did while in Berlin in May 2024.

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May 30, 2024 3 min read

Insights

AI's Transformative Role in the Digital Ad Space

A look at the impact of artificial intelligence on digital advertising, including its role in refining targeting strategies and preventing fraud to enhance campaign effectiveness and efficiency.

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May 22, 2024 3 min read

Product Updates

Improve Campaign Performance with AdEx AI-Generated Ad Creatives

In this article, we look at how AdEx AI-generated ad creatives can improve campaign performance.

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May 16, 2024 3 min read

Product Updates

How AI Helps Prevent Ad Fraud at AdEx

Find out how AdEx is already preventing ad fraud and how implementing AI can enhance this even more!

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May 9, 2024 3 min read

Product Updates

AdEx Alpha Unveiled: Setting the Stage for AI-enabled Advertising

AdEx Alpha debuts, setting a foundation for AI-enabled advertising with enhanced account management, streamlined campaign creation, and precise analytics.

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Apr 30, 2024 5 min read

Product Updates

Optimizing Targeting and Budget Allocation with AI

Learn how we plan to harness the full power of AI specifically to optimize targeting and budget allocation for the AdEx ad platform.

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Apr 23, 2024 3 min read

Events

Meet AdEx at DappCon Berlin in May ’24

Learn more about what the AdEx team is up to for Berlin Blockchain Week. We are attending and organising some really cool events and we would love to meet you there!

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Apr 18, 2024 3 min read

Product Updates

AdEx Embracing AI to Elevate Digital Web3 Advertising

Examine how AdEx intends to incorporate and leverage AI for campaign optimization to advance digital advertising to new heights.

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Apr 9, 2024 2 min read

Product Updates

Origins and Utility of the ADX Token

Explore the origins and utility of the ADX token, which serves to unify different elements of the AdEx platform and plays a central role in shaping the advertising landscape.

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Apr 3, 2024 3 min read

Learn

Web3 Marketing Books You Should Consider Reading

We review three essential books that delve into Web3 & Web3 marketing, offering insights, strategies, and real-world applications for the digital marketing landscape.

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Mar 27, 2024 7 min read

Case Studies

Case Study: AdEx and Ambire Wallet

Ambire Wallet, a self-custodial smart contract crypto wallet, saw 4,300 new website visitors at an average CPM of $0.34 in just a month. Ambire partnered with AdEx for a test campaign while the advertising network is gearing up for its launch.

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Mar 20, 2024 2 min read

Learn

Best Web3 Marketing Tools for 2024

Elevate your marketing strategy with 2024's top Web3 tools. Discover how solutions like AdEx, Layer3, Farcaster, and others can enhance your digital presence and audience engagement.

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Mar 13, 2024 12 min read

Product Updates

Development Update March 2024

As we approach the eagerly awaited launch of AdEx in Q2 of 2024, we're excited to share an update on our recent advancements.

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Mar 6, 2024 3 min read

Product Updates

AdEx Presents Invictus RPC

AdEx will use Invictus RPC - a reverse proxy for Ethereum/EVM RPC providers developed in-house.

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Feb 28, 2024 2 min read

Product Updates

The AdEx Ambassadors Program Is Here

Announcing the AdEx Ambassadors program - an opportunity for like-minded individuals to join us in revolutionizing the advertising industry and expanding the AdEx ecosystem.

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Feb 21, 2024 2 min read

Insights

Top 10 Web3 Marketing Agencies for 2024

Explore the best Web3 marketing agencies for 2024, specializing in Web3 and crypto, to elevate your project.

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Feb 14, 2024 16 min read

Partnerships

AdEx Partners with Epom SSP

AdEx and Epom's strategic alliance marks a new era in Web3 advertising, bringing together the best of Web2 and Web3 advertising technologies.

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Feb 7, 2024 2 min read

Governance

Governance Proposal Results: Halving of Rewards Approved

Following the most recent governance vote, the AdEx community has opted to prolong reward distribution by reducing staking rewards by half.

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Feb 1, 2024 1 min read