Introducing AdEx AURA: An AI-Powered Onchain Activity Analyzer

We are excited to introduce AdEx AURA, the first in a new suite of products designed to enhance user experiences in Web3. This AI-powered tool utilizes blockchain data to provide actionable insights, marking the first step in expanding AdEx beyond an advertising platform toward a broader and more versatile ecosystem.

What is AdEx AURA?

AdEx AURA is an onchain activity analyzer that leverages publicly available data from Ethereum and Layer 2 blockchains. It processes the data through a large language model (LLM) to generate personalized recommendations for actions or applications based on user behavior. In simple terms, AdEx AURA looks at the users’ blockchain activity, e.g., where they’ve sent funds or what apps they’ve used, and suggests actions or services that might interest them based on that behavior.

For example, if a blockchain address recently used a bridge to transfer funds to Base and has a history of trading on perpetual DEXs, AdEx AURA analyzes this activity and generates a list of relevant DEX platforms on Base. When integrated with an ad platform such as AdEx, the system can prioritize sponsored suggestions, ensuring these recommendations remain aligned with the user's interests. This approach creates a fair attention economy, where suggestions reflect user preferences while allowing platforms to effectively promote their services.

Our distinct approach and AURA’s advantages

AdEx AURA has two distinctive advantages over similar services:

User-centric incentives: AdEx AURA shifts the flow of incentives toward the user rather than the publisher. This approach makes everyone implicitly an advertiser, helping to align interests across the ecosystem.

AI-driven logic: AURA leverages AI to introduce human-like reasoning into the recommendation process, going beyond traditional targeting algorithms. It answers the question, "Which opportunities could be most valuable for this user?" by analyzing all available data from various perspectives to provide more relevant suggestions.

Practical applications

AdEx AURA is designed to be easily embedded into Web3 applications and wallets, providing flexible integration options for developers. AURA can be used in several key applications, such as:

• App catalogs: Wallets can leverage AURA to determine the order in which apps are displayed, with the first suggestion reflecting both user behavior and paid promotions.
• Swap and bridge interfaces: AURA enables targeted banners that highlight services or platforms based on recent user activity.
• Blockchain explorers: Transaction patterns are used to deliver contextually relevant suggestions, enhancing user engagement.

As AURA evolves, additional applications will be developed, expanding its utility and enhancing the ways in which Web3 applications can personalize experiences and engage users.

The role of the ADX token

We mentioned earlier that unlike other models, the incentive flows from the de-facto publisher to the user, therefore aligning incentives better. And that's great! But there's still added value in allowing the advertiser to stake (not pay) to boost their own placements.

Furthermore, we all know how big the problem of scams and phishing is in crypto. Re-aligning incentives in favor of the user already alleviates a big part of this problem, but a system such as AdEx AURA needs an allow list of pre-approved Web3 apps in order to be 100% safe.

So, at a later version of the product, advertisers would be able to stake ADX, AdEx’s native token, in order to:

• boost specific suggestions
• serve as a security guarantee and fast-track them into the allow-list

This staking mechanism enhances security and adds greater utility to ADX within the AdEx ecosystem, making it a key asset for advertisers and users alike.

What’s next?

AdEx AURA is scheduled for release next year as part of a broader effort to improve Web3 experiences. Early use cases, including integration with Ambire Wallet, highlight its adaptability and range of applications. Wallets, Web3 apps, and other platforms interested in integrating AdEx AURA are invited to get in touch to explore partnership opportunities.

Stay tuned for updates as AdEx continues to expand its offerings and deliver tools designed to maximize the potential of onchain data.

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