AdEx Development Update August 2024

Since the launch of the new AdEx platform in June 2024, we've focused on enhancing both the backend infrastructure and the user experience on the frontend. The successful ad campaigns that followed the launch provided valuable insights, driving us to optimize processes further and explore innovative technologies. As we continue to improve our platform, we're excited to share some of the key updates and enhancements we've made over the past few months.

Backend optimizations

Infrastructure upgrade

We've upgraded our servers, making them four times more powerful. This significant enhancement ensures greater stability and faster processing times, enabling us to support more complex operations and handle a higher volume of traffic.

Performance optimization

Our backend performance has been dramatically improved, with the ability to handle 1000-2000% more requests on the same hardware. This is primarily due to the implementation of Redis caching and better multi-thread handling of requests, which streamline processes and reduce latency.

Database optimization

We refined our database systems, leading to faster data retrieval and processing. These optimizations contribute to a more efficient platform, allowing for quicker responses and better targeting evaluation when matching user campaigns.

Frontend enhancements

Our commitment to user experience continues with several tweaks and changes to the platform’s UI. These improvements are aimed at making navigation more intuitive and the overall experience more enjoyable for users, here’s what’s better:

Introduction of HTML banners

We've now introduced HTML banners to make ads more interactive and engaging. This update allows for richer, more dynamic ad content, giving advertisers greater flexibility in presenting their messages. HTML banners are compatible with all IAB-supported ad sizes and are easy to implement, making them ideal for more interactive ad campaigns.

Campaign editing feature

Advertisers can now edit active campaigns, giving them more control over their ads. This feature allows for real-time adjustments to campaign targeting and the ability to block specific publishers, ensuring that users can fine-tune their campaigns even after they’ve gone live.

Admin interface

We’ve streamlined the admin interface, making the process of approving campaigns and assisting users faster and smoother. These changes are designed to enhance efficiency and reduce the time required for administrative tasks.

Staking portal update

The AdEx Staking Portal has been refreshed with a new look, aligning it with the overall aesthetic of our platform. The redesign offers a more cohesive and visually appealing experience, making it easier for users to engage with our staking features. The staking portal is a key component of the AdEx ecosystem, with over 57 million ADX tokens staked in Pool Tom and more than 5 million in the Loyalty Pool, representing a significant portion of all ADX tokens in circulation.

Development of AI features

Our ongoing efforts to explore AI features are set to significantly enhance our advertisers' campaigns by optimizing them for maximum performance. We are developing and integrating AI tools across three key areas: protecting against ad fraud, optimizing campaign budgets and targeting, and streamlining the creative creation process. These advancements will help our clients achieve better results with more efficient and effective campaigns.

Marketing initiatives

Over the past few months, we've been working closely with Key Opinion Leaders (KOLs) and our PR agency to boost awareness of AdEx. These initiatives are part of our larger strategy to attract more users and expand our presence.

In July, we held our third Web3 marketing-focused event during EthCC7, bringing together a dynamic group of Web3 marketers in Brussels for a panel session, brunch, and networking.

Recap of EthCC Web3 Marketers Brunch | AdEx Blog

Check out some photos and tweets about our most recent event - a brunch we held in Brussels during EthCC, especially for Web3 marketers!

AdExVeselina Yaneva

Building on the success of our previous events, we're thrilled to announce an upcoming all-marketing summit during Devcon7 SEA, where seasoned marketers will have the opportunity to exchange ideas and connect face-to-face.

Looking ahead

We have some exciting announcements on the horizon, so stay tuned! We’re committed to continuing our journey on making AdEx better and look forward to sharing more updates with you soon.

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