AdEx is Organising a Web3 Marketers Summit at Devcon7 SEA

We’re back with another exciting Web3 marketing event This time, it’s a half-day summit packed with top-notch insights, valuable learnings, and plenty of networking opportunities. Join us at the Web3 Marketers Summit, taking place on November 11th, 2024, at the stunning Oriental Residence in Bangkok as part of Devcon Week.

This year, we are proud to co-host the event alongside Market Across and Ambire, bringing together some of the industry’s brightest marketing minds. Whether you're a seasoned pro or just diving into the world of Web3 marketing, you won’t want to miss this opportunity to connect with fellow marketers and industry leaders.

Read on as we reveal our incredible lineup of speakers and the exciting topics we’ll be covering—it’s going to be a blast!

Panel: “Rising Above the Noise: Marketing Tech in a Crowded Space”

The Web3 landscape is quite dynamic, and standing out is more challenging than ever. The panel, "Rising Above the Noise," dives deep into the strategies and tools that Web3 marketers can use to break through the clutter and get their message heard. Our expert panelists will explore the latest in marketing technology, share insights on leveraging data and automation, and discuss how to create authentic, engaging campaigns that resonate in a crowded, competitive space. If you're looking to sharpen your marketing edge in the Web3 world, this is the session for you!

Speaker line-up

Emily Lai, CMO at Hype Partners

Emily is the CMO at Hype Partners, a leading onchain agency. With over 8 years of experience in marketing, she started her career in performance marketing for e-commerce, DTC, SaaS, and apps. A pro-crypto advocate since 2015, Emily has spent the last 3 years fully immersed in crypto marketing, bringing a wealth of knowledge and passion to the space.

Claire Kart, CMO at Aztec Network

Claire has over 15 years of experience as a marketing executive, specializing in commercializing new products and technologies. She’s held leadership roles at RISC Zero, Mina Foundation (Founder), O(1) Labs, Ripple, and SoFi. Involved in crypto since 2011, Claire brings extensive knowledge and insights into the ever-evolving world of blockchain and Web3 marketing.

Gabi Musayev, Director of Marketing at Galxe

Gabi Musayev is the Director of Marketing at Galxe, where he leads the launch of the Gravity Chain Layer 1 and oversees the growth of Galxe’s Web3 super app ecosystem. Previously, as Senior Marketing Director at Serotonin, Gabi drove strategic marketing initiatives across DeFi, NFTs, and blockchain infrastructure. With over 13 years of experience in both Web3 and traditional marketing, he has executed major global campaigns for brands at Vice and Anomaly, bringing a wealth of expertise in building impactful, innovative marketing strategies.

Elad Mor, CEO at Market Across

Elad Mor is the CEO of Market Across and co-founder of Inbound Junction, Block Builders, and Chainwire.org. Market Across, the Web3 arm of Inbound Junction, is a leading blockchain-focused digital marketing firm specializing in PR, SEO, and online reputation management through premium content marketing. Under Elad’s leadership, the company has worked with over 300 blockchain companies, including industry giants like Binance, Solana, Polygon, Crypto.com, Polkadot, Tezos, Avalanche, Kucoin, and eToro.

Panel Moderator

Nadya Ivanova-Banda, Marketing & BD at AdEx and Ambire

Nadia is a marketing and business development specialist at AdEx and Ambire Wallet. Since transitioning to Web3 in early 2019, she has been instrumental in promoting the first decentralized ad network and the first hybrid account abstraction smart wallet. With extensive experience in content and events and bridging the gap between developers and mainstream users, Nadia brings unique expertise to the Web3 marketing space.

Panel: “KOLs: Authenticity over hype”

In the world of Web3, Key Opinion Leaders (KOLs) are more influential than ever, but how do you ensure that influence is built on trust, not just hype? This panel, "KOLs: Authenticity Over Hype," explores the shifting role of KOLs in Web3 marketing and the growing importance of genuine engagement. Our panelists will discuss how to foster authentic connections with communities, build long-term credibility, and avoid the pitfalls of overhyped endorsements. If you’re looking to unlock the true potential of KOLs while keeping it real, this discussion is for you!

Speaker line-up

Kseniia Baziian, Marketing Advisor at Orca

Kseniia is a Marketing Advisor at Orca, one of the largest DEXes on Solana, with a wealth of experience in Web3 marketing since 2020. She’s led marketing efforts for top protocols like Ankr, Premia, and Polkadex and advises projects on strategy and growth. As a mentor at accelerators like Outlier Ventures and Solana SuperTeam, Kseniia brings deep expertise in leveraging KOLs for real user engagement. Expect valuable insights from her on how to strategically work with KOLs to drive authentic connections and long-term success.

Asaf Nadler, COO and Co-founder at Addressable

Asaf Nadler is the COO and Co-Founder of Addressable, with 19 years of experience in data analytics, including his role as Director of Data Science at Akamai Technologies. He holds a PhD in software engineering, specializing in big data, AI, and blockchain, with over 10 publications and 400+ citations. Asaf’s deep understanding of Web3 marketing makes him an invaluable voice in the discussion on KOLs, and he’ll offer expert insights on how they shape the Web3 marketing landscape.

Krystyna Kozak-Kornacka, CMO at Cookie3

Krystyna is the Chief Marketing Officer at Cookie3, the leading Web3 marketing analytics solution that provides comprehensive insights across off-chain, on-chain, and Crypto Twitter data. Her work empowers marketers to make informed, data-driven decisions that ensure no detail is overlooked. With over five years of experience in Web3 marketing, Krystyna brings deep expertise in data-driven strategies and high-quality KOL campaigns, along with a robust understanding of the unique dynamics of the Web3 landscape.

Estefano Ramirez, Founder at KAIKA

As the founder of KAIKA, a Web3 KOL and marketing agency, Estefano brings years of hands-on experience in launching and scaling Web3 projects. Entering the industry in 2019 with a role at a venture capital firm, they supported portfolio companies with go-to-market strategies and campaign execution. Later, they joined Steven Bartlett's Web3 division, working with major names like Coinbase, Solana, ZKSync, and OKX, as well as pre-seed startups. In January 2024, they launched KAIKA, quickly expanding the team to seven and securing clients ranging from industry leaders like Kraken to innovative early-stage Web3 startups.

Panel Moderator

Maria Magenes, VP of Strategy at Hype Partners

Maria is a seasoned marketing expert and fintech enthusiast with over eight years of experience in strategic marketing and community building. She began her career at McKinsey & Co. and is now the VP of Strategy at Hype, a top Web3 marketing agency. Since 2018, Maria has collaborated with major DeFi projects, including Aave, MakerDAO, and Balancer, bringing strategic insight to the Web3 landscape. She is also a co-founder of SpaghettETH and serves as an advisor to several innovative projects, sharing her extensive expertise to drive growth and engagement in the fintech and blockchain spaces.

Event Host

Ivan Manchev, Head of Marketing at AdEx and Ambire

The event will be hosted by Ivan Manchev, Head of Marketing for both Ambire and AdEx. Ivan has tons of experience hosting Web3 events and over ten years in marketing, covering everything from advertising and social media to branding, PR, and strategy. He got into crypto in 2017 and joined AdEx in 2019, where he helped launch its first platform and build Ethereum’s largest payment channels network. Now at Ambire, he leads the marketing for both Ambire Wallet and AdEx, working with a talented team to bring creative and impactful campaigns to life.

Don’t miss the event if you’re in Bangkok!

The demand has been overwhelming! With over 1,000 registered attendees, the event is currently only accepting waitlist applications. We hope you registered in advance, but if not, we recommend you join the waitlist. This is an event you wouldn’t want to miss!

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