EthCC Web3 Marketers Brunch by AdEx
After successful events in Istanbul and Berlin, AdEx heads to EthCC Brussels. Don't miss our brunch and panel on creative Web3 marketing with leading experts.
Get ready for AdEx’s third exciting event tailored for Web3 marketers! After our successful Marketers dinner in Istanbul and a rooftop gathering in vibrant Berlin, we're heading to EthCC Brussels this July to host another fantastic side event. This time, we're shaking things up with a brunch and a panel featuring a lineup of awesome speakers.
About the event
We wanted to create an event that goes beyond networking, offering real value for marketers. That's why we decided to organise a panel discussion with four experienced marketing experts from diverse projects. They'll share insights, strategies, and their personal experiences in navigating the Web3 marketing landscape.
During the event, we'll explore the topic of “The Web3 marketing playbook beyond airdrops”. Get ready for fascinating examples of how Web3 projects have used inventive marketing approaches to attract new users and boost brand awareness. It will be a session packed with insights and inspiring strategies that have made a real impact in the digital space!
Read on to learn more about our inspiring speakers and discover how their expertise can fuel your marketing strategies. This event promises to be an invaluable opportunity for learning, networking, and gaining fresh perspectives in the ever-evolving world of Web3 marketing.
Speakers
Itai Elizur, Co-founder at MarketAcross
Itai Elizur is the COO and Partner at MarketAcross, InboundJunction, and Chainwire. MarketAcross, the Web3 branch of the InboundJunction group, has served over 300 blockchain companies, including Binance, Solana, Polygon, Crypto.com, Polkadot, Tezos, Huobi, Kucoin, and eToro. Itai has played a pivotal role in helping media groups, enterprise companies, and startups develop and execute comprehensive 360° marketing and growth strategies in the digital space. He has held content, creative, and marketing roles at Wix, Infolinks, and The Forward. He is also an angel investor with BlockBuilders and a former mentor at 500Global’s Tel Aviv office.
Hanna Hadik, Head of Success at Guild.xyz
Hanna Hadik has been with Guild.xyz since 2022, starting as a community manager and now serving as Head of Success. As a community manager, Hanna scaled the community to over 200K members by implementing growth strategies and initiatives like contribution programs and live event series. She also developed the Guild Knowledge Base and transitioned product support from Discord to Intercom. Currently, Hanna focuses on building and nurturing partnerships through product integrations, joint campaigns, and marketing efforts while advising projects on community growth and engagement strategies.
Krystyna Kozak-Kornacka, CMO at Cookie3
Krystyna heads Communications, Marketing, and Community at Cookie3, where she crafts innovative strategies to revolutionize Web3 marketing and make the MarketingFi economy accessible to everyone. With her extensive background as a communications and marketing expert, she excels at engaging diverse audiences and delivering impactful campaigns. In addition to her professional work, Krystyna is a published academic. Her solo research paper, "Algorithmic Governance, Code as Law, and the Blockchain Common: Power Relations in the Blockchain-Based Society," was featured in Frontiers magazine.
Ivan Manchev, Head of Marketing at Ambire Wallet
Ivan has a career in marketing spanning over a decade, with expertise in advertising, product management, social media, branding & design, PR, and strategy. Since entering the crypto space in late 2017, he joined AdEx in 2019 to help develop the first version of the AdEx Platform, aiming to establish Ethereum's largest payment channels network. Currently, Ivan is the Head of Marketing at Ambire, where he leads the marketing strategy and execution for both Ambire Wallet and AdEx, working alongside his team of A-players.
Moderator
Alexandra Nicorici, host of the Out of Ordinary Podcast
Alexandra has over a decade of experience working with early-stage startups and scaleups in roles such as CMO, business development, and partnerships. She has played a pivotal role in making a marketplace the industry leader within just 12 months and successfully raised $1 million in crowdfunding for a tech startup in under three hours. In addition to leading growth for Bybit in Romania, Alexandra is actively involved in various Web3 communities, engaging with marketers, founders, and builders. She also spearheads discussions on emerging Web3 marketing trends through her Out of Ordinary podcast.
Secure your spot!
We’re absolutely thrilled about this event—it will be a fantastic opportunity to learn, connect, and be inspired.
So, what are you waiting for? Secure your spot by registering on Luma, and see you in Brussels!
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