EthCC Web3 Marketers Brunch by AdEx: Recap

Check out some photos and tweets about our most recent event - a brunch we held in Brussels during EthCC, especially for Web3 marketers!

Veselina Yaneva

Jul 11, 2024 • 2 min read

AdEx hosted its third Web3 marketing event during EthCC Brussels, gathering an impressive group of Web3 marketers for networking, sharing experiences, and learning from one another.

Another awesome AdEx Web3 marketing event is in the books!

This time, we gathered a cool group of Web3 marketers and had 4 amazing speakers for brunch and a panel session during EthCC Brussels. Our fantastic panelists—Itai from Market Across, Hanna from Guild.xyz, Ivan from Ambire Wallet, and Antoni from Cookie3—shared some great insights from their Web3 journeys.

Alex (OOO podcast), Hanna (Guild.xyz), Ivan (Ambire Wallet), Antoni (Cookie3) & Itai (MarketAcross) talking about Web3 marketing — Alex (OOO podcast), Hanna (Guild.xyz), Ivan (Ambire Wallet), Antoni (Cookie3) & Itai (MarketAcross) discuss trends & strategies in Web3 marketing

Web3 markters listening to the panel speakers on AdEx Web3 Marketing event in Brussels — We gathered many Web3 marketers who were in Brussels for EthCC

The main topics discussed included the importance of building narratives, setting key performance indicators (KPIs), exploring various types of incentives for users, differentiating communication strategies for B2C and B2B customers, and more.

A crowd of Web3 marketers at the AdEx Web3 Marketers Brunch side-event at EthCC Brussels 2024 — After a delicious brunch, it was time to learn more about challenges in Web3 marketing and their creative solutions

AdEx events are made especially for Web3 marketers. They're awesome chances to network, swap ideas, and learn from seasoned Web3 marketing pros with diverse backgrounds and perspectives:

Marketers brunch by @AdEx_Ads at #ETHCC - a great way to connect to other web3 marketing, comms and PR people 🙌 pic.twitter.com/DHpmTFIXsE
— vanina.eth | vanina.lens | @vanina on Warpcast (@inks) July 10, 2024

We were thrilled to see such a positive response at the event, and on X:

Chillin at @AdEx_Ads’ marketers brunch

Got some cool peeps chatting from @guildxyz, @AmbireWallet, @Cookie3_com, and @MarketAcross pic.twitter.com/FNbsbwWYrc
— Mark Anstead | Going to EthCC (@The_Shark_7) July 10, 2024

Study fundamentals, Web3 marketing friends. Points are fun, but good copywriting will always stay relevant.@AdEx_Ads Web3 marketers brunch at @EthCC pic.twitter.com/F5B4K6P9lm
— 🔥 vanzoo 🔥 at EthCC (@vanzooeth) July 11, 2024

One of our guests made a neat summary of the most important takeouts from the panel:

TL:DR from the EthCC Web3 Marketers Brunch by @AdEx_Ads at #Ethcc2024

🔸 A product that users want to use is essential.
🔸 You might not have a marketing problem but a product problem.
🔸 Gamification of marketing campaigns is THE trend.
🔸 Use separate channels for each user… pic.twitter.com/cGWa021PSi
— Vlad Dramaliev | IPOR Fusion ⚛️ | EthCC 🇧🇪 (@vdramaliev) July 10, 2024

We're dedicated to adding value for Web3 marketers in every way possible. That's why we're gearing up to organize even more Web3 marketing-focused events that are even bigger. We're really excited about what's coming up, so keep an eye out for future announcements. Stay tuned!

And that's a wrap! 🎉

The @EthCC Web3 Marketers brunch by AdEx was a blast! 💥 Great people, awesome panel, delicious food, and top-notch networking.

Мore AdEx Web3 marketing events coming soon! 🫶#Ethcc2024 pic.twitter.com/JG3uQ2EgzX
— AdEx (@AdEx_Ads) July 10, 2024