Case Study: AdEx and CEX.IO

In this case study, we analyze the display ad campaign for CEX.IO and cover the approach and outcomes of targeting personal finance and investment sectors. With a 2000 USDC budget, the campaign achieved high engagement rates and demonstrated the cost-effectiveness of in-app advertising.

Veselina Yaneva

Jul 17, 2024 • 2 min read

AdEx and CEX.IO case study detailing campaign's strategy and results

CEX.IO is a leading cryptocurrency exchange platform that offers users a secure and efficient way to trade various cryptocurrencies. With a robust suite of services, including trading, staking, and savings accounts, CEX.IO caters to both novice and experienced traders.

Recently, we launched a targeted display campaign to promote CEX.IO’s offerings. This case study details the campaign’s strategy, execution, and results.

Campaign overview

Our display campaign for CEX.IO was crafted to target users in the personal finance and investment categories—sectors known for their higher entry costs but promising substantial returns in engagement and conversion. With a campaign budget of 2000 USDC, we strategically divided our efforts between in-app and web platforms to maximize reach and engagement.

Campaign performance

For the web campaign, we utilized banner sizes 300x250, 160x600, and 728x90. This segment achieved a total of 296,452 impressions and generated 856 clicks. The click-through rate (CTR) for the web campaign was approximately 0.29%. The average cost per thousand impressions (CPM) for the web campaign was $4, reflecting the premium placement in highly competitive personal finance and investment spaces.

A banner for CEX urging viewers to buy Bitcoin with USD & EUR — Example banner 728x90 used for both web and in-app campaigns

Simultaneously, the in-app campaign employed banner sizes of 728x90, 300x250, and 468x60. This segment yielded 262,720 impressions and 582 clicks. The CTR for the in-app campaign was approximately 0.22%. With an average CPM of $3, the in-app advertisements proved slightly more cost-effective than the web campaign, offering a lower cost while engaging a substantial audience.

Most of the traffic came from the USA, Australia, and Saudi Arabia, with the 300x250 banner size performing best on both web and in-app platforms.

Conclusion

Overall, the display campaign for CEX.IO successfully garnered significant visibility across both web and in-app platforms, totaling 559,172 impressions and 1438 clicks. The results indicate that while both platforms effectively reached a large audience, the in-app advertisements were slightly more effective in driving user engagement at a lower cost.

These findings suggest that future campaigns could benefit from a greater focus on in-app advertising, potentially yielding higher engagement rates and cost efficiency. Therefore, we will continue optimizing CEX.IO campaigns by targeting in-app traffic and experimenting with different CPM settings and banner sizes to reach the best audience.