AdEx Partners with Epom SSP

AdEx and Epom's strategic alliance marks a new era in Web3 advertising, bringing together the best of Web2 and Web3 advertising technologies.

Veselina Yaneva

Feb 7, 2024 • 2 min read

AdEx integrates Epom's SSP

AdEx, a pioneer in Web3 advertising, is thrilled to announce a strategic partnership with Epom, recognized as a premier innovator in the dynamic ad tech field. This collaboration marks a significant milestone, as Epom’s SSP (Supply-Side Platform) will significantly expand publisher inventory. Their commitment to excellence ensures that Web3 advertisers will benefit from high-quality traffic, enhancing the overall ad campaign performance.

Through this partnership, AdEx and Epom SSP are set to transform programmatic advertising within the Web3 domain. This marks an important leap in our efforts to merge the realms of Web2 and Web3, further demonstrating our dedication to evolving digital advertising. By bridging these two dynamic spaces, we're positioning AdEx at the vanguard of Web3 marketing strategies.

The partnership in a nutshell

Epom’s SSP will be integrated as part of the key publisher infrastructure within the AdEx platform. This integration will substantially augment our capabilities in sourcing diverse, high-quality traffic for advertisers. Epom's role is instrumental in complementing other SSPs in our ecosystem, ensuring the delivery of highly efficient, cost-effective, and top-tier advertising campaigns. This collaboration is a testament to our commitment to offering advertisers a robust, multifaceted platform that capitalizes on the strengths of various SSPs, setting new standards for campaign success in digital advertising.

Epom's SSP in the programmatic process — *Epom will become one of AdEx's SSPs*

Here is what Dimo Stoyanov, Co-founder and CОО of AdEx, said about this partnership:

“Joining forces with Epom SSP aligns perfectly with our vision at AdEx. Together, we’re set to redefine digital advertising standards and drive unparalleled growth to the Web3 industry.”

About Epom

Established in 2010, Epom is a prominent ad tech company known for its suite of products designed for effective and meaningful advertising. The company stands out for its client-centric approach, future-oriented mindset, and commitment to transparency and innovation. Epom offers diverse clients an array of ad tech solutions, aiming to make ad campaign management transparent, cost-effective, and hassle-free. Their commitment to continual improvement and adaptation to the ever-evolving digital landscape marks them as a key player in the ad tech industry.

Epom offers an extensive array of advertising format options catering to diverse needs. From native and mobile to in-app, rich media, display, and video, this comprehensive selection ensures advertisers can choose the most suitable formats for their campaigns. This versatility empowers businesses to create engaging and impactful advertisements across various platforms, enhancing their reach and effectiveness in connecting with target audiences.